Label Advisor offers an easy way to fulfill the Grocery industry requirements for the SmartLabel™ Program.
Our cloud based content platform provides a low cost, easy way for brands to publish ingredients, product images, and the additional information needed to meet and, if desired, exceed the SmartLabel™ standard.
SmartLabel™ is a consumer information transparency initiative led by the Grocery Manufacturers Association (GMA). SmartLabel™ links provide consumers with detailed information about ingredients and nutrition in an easy, standardized, and mobile friendly format.
If you have a mobile phone, look for the SmartLabel™ Logo on your favorite products when you shop.
SmartLabels provide more information that could ever fit on a package label. SmartLabel™ gives consumers access to more than 350 product attributes including allergens, a specific ingredient, nutritional information, social compliance programs, usage instructions, or advisories regardless of how much space is available on the package.
SmartLabel™ is tailored around how people shop today. According to Deloitte’s 2015 American Pantry Study, 55% of consumers conduct product research online or through mobile applications when shopping for food, beverage and household goods.
Where was an ingredient sourced? How was an animal farmed or a fish caught? What are a brand’s environmental or societal policies? SmartLabels go beyond the label and connect consumers with trusted product information they desire.